Fashion shows are not all the same. Some of them are about products, others argue about taste. A few make a statement, like Undercover just did in Florence. The Japanese übercool label designed by Jun Takahashi closed the curtain on the events of the Pitti Uomo 93rd edition, together with TakahiroMiyashitaTheSoloist.
This is exceptional in itself because you seldom see a hugely acknowledged brand share the stage with somebody else (Miyashita was at his first show outside Japan). The most astounding thing, though is the way they both managed to convey a strong message through different identities. I’ve seen many shows in my life and rarely witnessed such meaningful tension in the air.
For once, fashion people stopped playing with their smartphones or talking to the one sitting next. We all instinctively leaned forward the catwalk, we tried to capture every single detail of the story the guys were telling us with their clothes. Each outfit added information rather than just fashion.
I bet each of us left the venue with a different angle of that story, definitely we all listened to it. To me it was about life on planet Earth and the struggle to find a balance between technological evolution and the environment needs. The guys walking up and down Stazione Leopolda looked like a worst case scenario heroes, still I saw hope. The greatness of that double show it’s in that hope, in that feeling that we should all do something to protect our world, without being in despair. Not to mention the clothes which, by the way, were disruptively great.
From top, TakihiroMiyashitaTheSoloist, three looks by Undercover and the venue at Stazione Leopolda in Florence. Photos Giovanni Giannoni and Vanni Bassetti