I love weddings. When my friends get married I am happy to help the bride with the dress, I enjoy the ceremony and even the endless dinners. I hate it, though, when they ask me to make a bank transfer, instead of a carefully chosen gift. The only time I’m really happy to simply give money is when it goes to charity.
I always felt a little defrauded of the magic of Christmas when I got cards saying that the So & So Company donated the whole Christmas gifts budget to support a great cause. My father said that you should never boast about your good deeds, just do it (ok, sorry Nike I’m stealing your claim, but it’s for noble reasons). What I mean here is that you should treat yourself for Christmas, choose an organization that you like and trust and give the money that you can reasonably afford to, because you will greatly benefit from this.
Few weeks ago, Elisabetta Zegna, Vice-President of Care & Share Italia approached me to moderate a meeting in Milano with Kalamani Arumugam, the Indian woman who has recently been appointed by Care & Share Italia to control and develop all their strategies to help kids in Andhra Pradesh region in India. Those little boys and girls have either malnutrition problems or health problems (mostly HIV related). They live in slums with their extremely poor families or they are orphans, seriously risking to turn into street children.
Care & Share Italia has many different projects aiming to protect them without taking them away from their environment. They also actively encourage them to keep going to school so that they can grant themselves a better future, in short Care and Share Italia is seriously committed to improve the lives of the youngest part of the society in one of the poorest areas in India. There was another inspiring person with Kalamani on stage, his name is Tomaso Carraro and he is the President of Care & Share Italia, a role he rigorously performs while he is the head of an international group leader in the world of power transmission systems. I observed him and Kalamani and the audience while we were all together. I’m sure we were all there for different reasons, from pure generosity to “I do it because all my friends do it”, but we all left in a better state of mind.
To me, helping people is like chocolate: too good to stop. To know that your contribution will have an impact on the society of a certain area and make people more aware of who they are and what they can do with their lives is deeply rewarding. You start feeling connected with a part of the world where your money goes and you will be surprised to see that you will get a lot from them in return. I don’t mean gratitude or admiration for the good guys from Italy, I’m talking about bonds: they count on you and you count on them. I guess it’s called responsibility, a word I like, because it makes my life meaningful.
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