Ok guys, I’m back. I know you think Italian holidays are ridiculously long, but I believe this is one of the reason why the world is so enthralled by our lifestyle. We are not scared of giving ourselves a break, we know the world can survive without us for a while . Tomorrow here in Milano a new fashion week will start and designers will be showing their Spring-Summer 2017 collections.
I’ve been attending fashion shows for more than ten years now and I’m as happy and excited as the first time, because yes, it’s very stressful, tiring and sometimes even boring, but I love clothes, shoes, bags and I love the atmosphere, it’s like a big, noisy ritual. And I get ready for it with my fashion talisman, which I’m changing every season.
This time I’ve got three Franco Ferrari scarves and every day I will bring one with me. The practical reason is that you can go through Tropical and North Pole temperatures due to crazy air conditioning systems inside the venues, plus the average changes of weather conditions at this time of the year. The romantic one is that they have a story to tell.
Franco Ferrari is a top quality scarves brand part of the Achille Pinto group, a manufacturer of plain and jacquard woven, dyed, printed and finished rigid and stretch fabrics founded in 1933. Basically, most of the scarves you are buying from the big international brands are produced in their head-quarter in Casnate, near Como. Their strenght it’s the ink jet print, developed at its best which means incredibly complicated patterns reproduced with utmost precision, but to me they are special for a great project linked with art.
Matteo Uliassi, one of the owners of the company used to drive his kids to school in Como and one day he noticed a little gallery with interesting stuff inside. After passing by many times, he decided to stop and that’s how he met Mr. Savethewall, aka Pierpaolo Perretta, an ex executive who quit his job and turned into a street artist. Actually a very special one, because from the very beginning he made a point never to work on the city walls and just hung some painted cardboards on them. Matteo and Pierpaolo become friends, they start thinking about a special setting for Achille Pinto stand during a Pitti Uomo exhibition and then Matteo decides to turn those incredible experiments into scarves to be sold.
Uliassi knows that this project won’t bring the company a big income, but he does it anyway “Because I like the way we met and the meaning of what we printed on these scarves“. Mr. Savethewall work is deep and ironic at the same time, he makes you think about yourself and about life. As we walk around the factory (woow, I never thought the printing process could be so interesting, take a look at the pictures below, it seems like you are in a Tim Burton movie) I ask him if he ever feels frustrated by the fact that most of the people won’t realize what’s printed on those scarves. “No”, he says, “actually I like it. You are wearing a piece of art around your neck and you are the only one who knows it. I think what we do it’s not about showing off, we want to say something. When you come across someone nice you may unwrap your scarf and show it, like a hidden treasure. The idea of making people talk about what they see on our scarves is my biggest reward”. And mine too!