Nope, I’m not one of the beautiful girls you see running above. I’m much older and slower, but I run, and I will do it on June 9th for the third edition of the Lierac Beauty Run, starting at 9:00 p.m. in Milano. People can choose to run 10k or 5k, and even if it’s a run thought for women, men are most welcome.
I’ll be doing it for different reasons, but mainly because running changed my life and I wish the same can happen to all the brothers and sisters joining this race for the first time. When I first met my coach, Matteo Guidotti, I was slightly bored and sluggish. He taught me the meaning of perseverance, commitment, strength, effort, exertion, pain. He supported me step by step and took me to a far better version of me. I am proud of my achievements; I proved myself brave enough not to give up. Now I know I’m tough and I can make it. And this not just about running, empowerment is the right word.
The day I found out I could run, my perspectives on life dramatically improved. And for sure this will happen to all the women (plus some man) who, in the last five months, followed week after week the training programme with marathon winner Lucilla Andreucci, supported by Lierac. You can argue it’s a marketing tool used by a beauty company to promote their products. Fair enough, but believe me, no sponsorship can make you run if you don’t work hard.
The Milanesi hate it when they get stuck into traffic jams because of a run. They yell at police cars, complain about getting late, sometimes even try to cross the closed roads. If only they knew the difference that very moment can make to each runner’s life they might get off their cars and start cheering them up. Guys, if you see us running on a Saturday night, remember that we are all fighting an inner battle. Root for us, because we are running with a cause: freedom from our limits.
Photo Piero Cruciati / La Presse