Waimea is a small Italian brand founded in 2004 by Emiliano Santiago Arrieta, the most anti-fashion guy I ever met in my life. Half Italian and half Argentinian, he doesn’t care about trends, never read Vogue in his life and only think about surf, motorbikes and girls. He’s wild at heart, only he’s got a great warm heart, madly in love with life.
“Anyone could do it”. I interviewed quite a bunch of people with my job and this is the first time I get this remark. Jimi Roos, Swedish, 36, moved to Italy 16 years ago chasing for the sun and a warmer way of life. Now he lives in New York, where his wife works as a designer for Marc Jacobs, but his business keeps growing in Tuscany.
Whenever I see photos or videos about animals online, I click and watch. No wonder, I’m just part of that moltitude of people who linger over cute scenes of cats, dogs, pandas, tigers, penguins… well it could be an endless list.
Shit happens – we all know that – and when it does, sometimes it can be magic. Alfredo Ramponi stands right in front of me as he tells the story of his life and his company, Ramponi, one of the three most important worldwide producers of plastic stones and strass for the fashion business. He’s got the firmness and stamina of those who fight hard, the calmness of the man who covered a long distance on the path of loyalty.