I can still see myself in the back of my Mum’s Mini Cooper entering a petrol station. Each time it was a thrill I waited with impatience, as a little kid. Mum lowered the window, smiling to the guy: “Il pieno, per favore” (Fill up, please), she said, and I got ready for the excitement. I loved the smell of petrol, it was strong, it almost made me dizzy. I had to wait for the right moment in utmost concentration because it reached the inside of the car, all of a sudden.
I have a dream, and it started with this picture, now hanging on the wall in my living room. Luigi Baldelli photographed this girl in a village in Malawi while I was talking to the women of that little place.
Waimea is a small Italian brand founded in 2004 by Emiliano Santiago Arrieta, the most anti-fashion guy I ever met in my life. Half Italian and half Argentinian, he doesn’t care about trends, never read Vogue in his life and only think about surf, motorbikes and girls. He’s wild at heart, only he’s got a great warm heart, madly in love with life.
“Anyone could do it”. I interviewed quite a bunch of people with my job and this is the first time I get this remark. Jimi Roos, Swedish, 36, moved to Italy 16 years ago chasing for the sun and a warmer way of life. Now he lives in New York, where his wife works as a designer for Marc Jacobs, but his business keeps growing in Tuscany.
Whenever I see photos or videos about animals online, I click and watch. No wonder, I’m just part of that moltitude of people who linger over cute scenes of cats, dogs, pandas, tigers, penguins… well it could be an endless list.
You’ve got two chances to experience something amazing in Milano. If you are in town on Jan. 16th or 23rd, make sure you visit the Albergo Diurno in Porta Venezia. Being built between 1923 and 1925, the Albergo Diurno Metropolitano opened exactly 90 years ago underneath piazza Oberdan as deluxe public baths. Troiani, Cavacini and Masini signed the project, while the interiors were conceived by Piero Portaluppi, one of the most significant architects in Milano, at the beginning of the XX century. Forget about the uneasiness you may feel in public baths today. Visiting the Albergo Diurno is a great exercise for your imagination.